The way businesses connect with customers is changing fast—especially in 2025. If you want to succeed in today’s digital world, you need to learn new tools and strategies like Instagram Reels, AI-powered ads, and more. That’s why Digital Marketing Training in Surat is more important than ever.
Whether you’re a business owner, entrepreneur, or job seeker, learning digital marketing gives you more opportunities and helps you stay ahead.
What is Covered in KPIDM Digital Marketing Training?
A quality Digital Marketing Course in Surat usually covers:
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) improves website visibility by optimizing content and structure to rank higher in search engine results. It involves keyword targeting, on-page optimization, backlink building, and technical improvements. Effective SEO increases organic traffic, enhances user experience, and supports long-term digital growth.
SEO Tools:
| Tool | BEST FOR | Key Features/Strengths |
|---|---|---|
|
Semrush |
All-in-one SEO, competitor analysis |
Keyword research, competitor tracking,
SEO audits, rank tracking, reporting |
|
Ahrefs |
Backlink analysis, keyword research |
Backlink analysis, keyword tracking, rank monitoring, competitor analysis |
|
Ubersuggest |
Keyword ideas, site audits |
Keyword research, site audits, backlink checker, content ideas |
|
Moz Pro |
Budget-friendly, all-in-one |
Keyword research, link analysis, site audits, MozBar |
|
Surfer SEO |
Content optimization |
AI-powered content analysis, SERP analysis |
|
KWFinder (Mangools) |
Ecommerce keyword research |
Long-tail keyword research, SEO trends |
|
Google Analytics |
Website traffic analysis |
Traffic monitoring, user behavior, conversions |
|
Google Search Console |
Monitoring site performance |
Search indexing, keyword tracking, crawl errors, reporting |
PPC (Pay-Per-Click)
PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time someone clicks their ad. Google Ads and Bing Ads are common PPC platforms. PPC helps drive immediate traffic, with costs based on keyword competition, ad quality, and targeting precision.
PPC Tools:
| Tool | BEST FOR | Key Features/Strengths |
|---|---|---|
|
Google Ads |
Search & display advertising |
Create/search/display/video ads, robust targeting, analytics |
|
Meta Ads Manager |
Facebook/Instagram advertising |
Campaign setup, detailed targeting, analytics, scheduling |
|
SEMrush PPC Toolkit |
PPC research & optimization |
Keyword/ad research, competitor analysis, tracking |
|
Google Ads Editor |
Managing Google Ads offline |
Bulk changes, multi-account management, offline work |
|
Google Keyword Planner |
PPC keyword research |
Discover keywords, search volume, suggested bid prices |
Social Media Marketing
Social Media Marketing is the process of using social media platforms to promote products or services, build brand awareness, and engage with an audience to drive business growth.
PPC Tools: Promote on Instagram, Facebook, and LinkedIn.
Content Creation & Strategy
Create valuable content for specific audiences and plan strategic distribution to meet marketing goals.
PPC Tools:
| Tool | BEST FOR | Key Features/Strengths |
|---|---|---|
|
Canva |
Content Creation |
Graphic design, infographics, social media posts, templates, drag-and-drop editor, brand kits, photo/video editing |
|
Google Trends |
Content Research
|
Discover trending topics, keyword performance over time |
|
Ideogram |
Text-to-image generation |
Superior text rendering in images, diverse styles |
|
Napkin.ai |
Visual content creation |
Text-to-visuals, infographics, easy customization |
Email Marketing
Email marketing is a method used by businesses to promote products or services by sending commercial messages to a group of people using email. It is often used to build customer loyalty, drive website traffic, or inform users of promotions.
Google Analytics & Web Analytics
Google Analytics is a specific web analytics tool by Google that tracks website traffic, user behavior, and conversions. Web analytics is a broader term that includes all tools and methods used to collect, measure, and analyze web data. Google Analytics is one implementation of web analytics.
Conversion Rate Optimization
Improve conversion rate optimization by analyzing user behavior, simplifying site navigation, testing headlines and CTAs, and reducing load time. Use A/B testing and heatmaps to identify what drives actions. Focus on clarity, trust signals, and mobile usability to increase conversions consistently.
Many institutes also offer bonus modules on influencer marketing, affiliate marketing, and e-commerce strategies.
Why Individuals Should Enroll in a Digital Marketing Course
Still wondering if digital marketing is right for you? Here’s why you should join:
- Career Growth: Digital marketers are in demand everywhere.
- Skill Development: Learn to use tools like Google Ads, SEMrush, and Canva.
- Freelance/Remote Work: Work from anywhere with digital skills.
- Entrepreneurship: Promote your own business online.
How much is a digital marketing course?
Course fees for digital marketing in Surat usually range from ₹20,000 to ₹60,000. The price depends on the institute, what’s included, and the course depth.
Benefits of Training for Businesses in Surat
Businesses in Surat are investing in digital skills to stay competitive. A trained marketer can:
- Get more value from ad budgets
- Grow your brand’s visibility online
- Engage customers across platforms
- Adapt quickly to digital changes
Looking for the Best Digital Marketing Training in Surat? Choose a program that aligns with your business goals and includes practical implementation.
Why Choose KPIDM for the Digital Marketing Institute in Surat
KPIDM stands out with:
- Job-ready training: 100% practical, with industry exposure.
- Free demo site: 1 year of free hosting for hands-on learning.
- Experienced faculty: Certified trainers with real-world experience.
- Live projects: Work on real campaigns and projects.
- Latest tools: Access to premium tools for hands-on practice.
- Flexible schedules: Batches to suit your timing.
- Placement assistance: Guidance for jobs and freelancing.
How to Choose the Right Digital Marketing Training Institute in Surat
This document outlines the key components of the Digital Marketing Training program at KPIDM, including recorded sessions, the use of paid tools for hands-on practice, and the development of essential soft skills.
Each aspect is designed to enhance the learning experience and ensure participants are well-equipped for success in the digital marketing field.
Before joining, make sure your chosen course offers:
- Certified and experienced trainers
- Live project experience
- Access to top tools (Meta Ads Manager, Google Analytics, HubSpot)
- Flexible timings (evening/weekend classes)
- Online learning options
- Placement or freelancing support
Our Modules of Digital Marketing Training in Surat
- Brief introduction on training
- Marketing fundamentals
- Single Gmail account setup for entire training
- Domain & Hosting introduction **Most Important**
- Editing photos and videos for ads and content using Canva
- Basics of ad scripting, planning and shooting
- Introduction to advanced graphics tools and how to download them for free
- Facebook business page creation and optimization
- Understanding personal Facebook ad accounts and Facebook business ad accounts
- Setup and optimization of Facebook ads accounts
- Troubleshoot Disabled, Restricted and Permanently restricted Facebook ad accounts
- Create real campaigns for your account or our client accounts
- Analysis of ads and optimization
- Scaling of successful Facebook campaigns
- Client Facebook ad account audit and discussion
- Design beautiful ads using AI
- Ideal landing page basics
- Sections of landing page
- CTAs and Form Placements
- Tracking of landing page conversions
- CRO of landing page and website
- Create Landing page in 30 seconds using AI
- In depth analysis and optimization of all the ads we ran in FB and Google during class
- CRO and Scaling of successful ads
- Ad structuring and planning basics
- Things to take care before naming the business
- Logo designing using AI
- Trademarking and legal fundamentals of business
- Online marketing fundamentals – CPM,CPC,CPA, etc.
- Cost structuring of business ads
- Budget allocation and projections of digital marketing
- Product strategies
- Ad creative strategies
- Lead management and CRM
- GMB creation
- Phone verification
- Address verification
- Troubleshooting of verification process
- Address pin verification
- Video and photo verification process
- Quickly optimize and analyze GMB competitors using AI
- Create and publish GMB posts using AI
- Google analytics setup
- Search console setup
- Semrush setup for free
- Ahrefs setup for free
- Free looker studio reporting templates
- SEO analysis of all data in this platforms
- AI tools with their practical use cases
- Prompt engineering to give efficient prompt to AI tool
- AI tools for ADs and creative designs
- This is not a course but a personal training.
- If time allows, we can talk about any issues like political, General, and business related.
- The basics of social media platforms (Facebook, Instagram, LinkedIn, YouTube and GMB) such as planning, strategizing, scheduling and promoting
- Social calendar planning and implementation
- Basic social content case studies and analysis
- Setup domain and hosting
- Free domain and hosting with 1 year validity for initial learning.
- WordPress installation and setup
- Website theme setup (free and paid) and demo content import
- Page builder setup, plugins setup, and woocommerce setup
- Website optimization and responsive designs setup
- Create android app for your site in 1 minute
- Create a functional website in 5 minutes using AI tools
- Google AD Manager, Google ADS Manager, Google Adsense, Google Merchant Center and Basics of Google Properties
- CPA, CPM, and CPC Fundamentals with examples
- Google Ad setup of Search ad
- Video Ad
- Shopping and Display Ad
- Performance Max
- Conversion Setup
- Create your first Google ad with our budget for us
- Ad audit and optimization
- Ad creative basics and creation using AI tools
- An ideal ad copy creation
- Copy writing basics and AI tools for it
- Google ADX
- Programmatic Ads
- Other AD network such as Taboola
- Role of advertiser and publisher
- Brief on search engine marketing (SEM)
- Understanding GTM
- Tag setup
- Server side tag setup
- Creating tag for ad and organic lead tracking
- Creating triggers and other important tags
- Clarity setup using GTM
- Analyzing heatmap and optimization of website
- Recording setup and analysis of user interaction and behavior on our business website
- Basics of Search Engine Optimization (SEO)
- SEO Project setup
- SEO tracking setup using free and paid tools
- Keyword research process
- Website analysis and audit for SEO issues
- On page optimization in details using manual methods and AI
- Technical SEO
- Client reporting of SEO efforts
- Off page SEO
- Black hat and white hat techniques in off page SEO
- Costing and budgeting of SEO practice
- How to give pricing to your client for your SEO service
- Content planning
- Content budgeting
- Programmatic SEO implementation
- Semantic SEO basics
- Topical authority SEO practice
- We will give you paid SEO tools for free to gest gist of process
- How to plan month by month SEO strategy
- Viral content creation process
- Content marketing implementation
- YouTube scripting and niche selection
- Content repurposing using AI
- Live Client negotiation
- Pricing of structure
- Marketing budgeting and allocation
- Communication skills and development
- Brief introduction on training
- Marketing fundamentals
- Single Gmail account setup for entire training
- Domain & Hosting introduction **Most Important**
- The basics of social media platforms (Facebook, Instagram, LinkedIn, YouTube and GMB) such as planning, strategizing, scheduling and promoting
- Social calendar planning and implementation
- Basic social content case studies and analysis
- Editing photos and videos for ads and content using Canva
- Basics of ad scripting, planning and shooting
- Introduction to advanced graphics tools and how to download them for free
- Setup domain and hosting
- Free domain and hosting with 1 year validity for initial learning.
- WordPress installation and setup
- Website theme setup (free and paid) and demo content import
- Page builder setup, plugins setup, and woocommerce setup
- Website optimization and responsive designs setup
- Create android app for your site in 1 minute
- Create a functional website in 5 minutes using AI tools
- Facebook business page creation and optimization
- Understanding personal Facebook ad accounts and Facebook business ad accounts
- Setup and optimization of Facebook ads accounts
- Troubleshoot Disabled, Restricted and Permanently restricted Facebook ad accounts
- Create real campaigns for your account or our client accounts
- Analysis of ads and optimization
- Scaling of successful Facebook campaigns
- Client Facebook ad account audit and discussion
- Design beautiful ads using AI
- Google AD Manager, Google ADS Manager, Google Adsense, Google Merchant Center and Basics of Google Properties
- CPA, CPM, and CPC Fundamentals with examples
- Google Ad setup of Search ad
- Video Ad
- Shopping and Display Ad
- Performance Max
- Conversion Setup
- Create your first Google ad with our budget for us
- Ad audit and optimization
- Ad creative basics and creation using AI tools
- An ideal ad copy creation
- Copy writing basics and AI tools for it
- Ideal landing page basics
- Sections of landing page
- CTAs and Form Placements
- Tracking of landing page conversions
- CRO of landing page and website
- Create Landing page in 30 seconds using AI
- Google ADX
- Programmatic Ads
- Other AD network such as Taboola
- Role of advertiser and publisher
- Brief on search engine marketing (SEM)
- In depth analysis and optimization of all the ads we ran in FB and Google during class
- CRO and Scaling of successful ads
- Ad structuring and planning basics
- Understanding GTM
- Tag setup
- Server side tag setup
- Creating tag for ad and organic lead tracking
- Creating triggers and other important tags
- Things to take care before naming the business
- Logo designing using AI
- Trademarking and legal fundamentals of business
- Online marketing fundamentals – CPM,CPC,CPA, etc.
- Cost structuring of business ads
- Budget allocation and projections of digital marketing
- Product strategies
- Ad creative strategies
- Lead management and CRM
- Clarity setup using GTM
- Analyzing heatmap and optimization of website
- Recording setup and analysis of user interaction and behavior on our business website
- Examining customer behavior and pattern identification
- GMB creation
- Phone verification
- Address verification
- Troubleshooting of verification process
- Address pin verification
- Video and photo verification process
- Quickly optimize and analyze GMB competitors using AI
- Create and publish GMB posts using AI
- Basics of Search Engine Optimization (SEO)
- SEO Project setup
- SEO tracking setup using free and paid tools
- Keyword research process
- Website analysis and audit for SEO issues
- On page optimization in details using manual methods and AI
- Technical SEO
- Client reporting of SEO efforts
- Off page SEO
- Black hat and white hat techniques in off page SEO
- Costing and budgeting of SEO practice
- How to give pricing to your client for your SEO service
- Content planning
- Content budgeting
- Programmatic SEO implementation
- Semantic SEO basics
- Topical authority SEO practice
- We will give you paid SEO tools for free to gest gist of process
- How to plan month by month SEO strategy
- Google analytics setup
- Search console setup
- Semrush setup for free
- Ahrefs setup for free
- Free looker studio reporting templates
- SEO analysis of all data in this platforms
- Viral content creation process
- Content marketing implementation
- YouTube scripting and niche selection
- Content repurposing using AI
- AI tools with their practical use cases
- Prompt engineering to give efficient prompt to AI tool
- AI tools for ADs and creative designs
- Live Client negotiation
- Pricing of structure
- Marketing budgeting and allocation
- Communication skills and development
- This is not a course but a personal training.
- If time allows, we can talk about any issues like political, General, and business related.
Conclusion
The future belongs to those who adapt. Digital marketing is the skill you need to boost your career or business.
Enroll in KPIDM’s Digital Marketing Training in Surat and take the first step toward a successful future.
FAQs
Who should join a digital marketing course?
Anyone—students, job seekers, entrepreneurs, and business owners.
Do I need a technical background?
No. Anyone can learn digital marketing with proper guidance.
Does KPIDM offer placement support?
Yes! KPIDM provides placement guidance and support for freelancing.
